Fri, 02 Dec 2022

DUBAI, 1st September, 2022 (WAM) -- Dubai Culture and Arts Authority (Dubai Culture) announced the launch of the "Creative Innovation Challenge", and called on local, regional and global creative entrepreneurs to provide innovative solutions that would contribute to preserving tangible and intangible Emirati cultural heritage.

In addition to cash prizes for the top three winners, a group of the best participants will have the opportunity to appear on the Dubai Culture platform "North Star Dubai", the largest event for start-ups and entrepreneurs in the region hosted by the Dubai World Trade Centre from 17th to 20th October, 2022. The event will be held in conjunction with GITEX Global 2022, the region's premier technology exhibition.

The Creative Innovation Challenge is a global competition that aims to attract the best regional and international start-ups in the cultural and creative industries to develop ideas to help preserve Emirati heritage using contemporary technologies. The aim is to deliver an interactive experience that users can engage in, contributing to the transfer of experiences and the exchange of knowledge.

A team of specialists from the Dubai World Trade Centre will select 20 participants, and, after participation is closed, the top 10 participants will be shortlisted and allowed to present their innovative ideas in the field of heritage preservation as part of the Creative Economy space under North Star Dubai. A jury of experts will then evaluate the submissions and select three of them to win cash prizes of US$5,000, US$3,000 and US$1,000. In addition, the 10 nominees will have a chance to be shortlisted to participate in the GITEX Supernova Challenge in the Best Creative Economy category and win a US$10,000 prize.

The Creative Innovation Challenge is also an opportunity for start-ups to be part of the investor programme, allowing them to connect with the world's most prominent investors. The start-ups will also obtain entry passes to the competition and GITEX Global and access the conference and exhibition areas. They will also receive invitations to a forum for innovative global start-ups that would help them build a distinguished business network. An airline ticket and hotel accommodation will also be provided for one member from each shortlisted international company.

Hala Badri, Director-General of Dubai Culture, said, "As the government entity entrusted with the cultural and creative sector in Dubai, we are keen to find innovative ways to document, preserve and celebrate the components of our rich Emirati heritage. This is all the more important as access to cultural heritage is essential for developing societies and granting a sense of identity and continuity. It also consolidates cultural diversity and human creativity, as the United Nations Educational, Scientific and Cultural Organisation (UNESCO) advocates."

"Dubai Culture's participation in this prominent Middle East technical event is consistent with its belief that innovation and creativity characterise our current era and must exist in the culture and arts sector. They also form part of the Authority's commitment to supporting the 'Dubai Smart City' initiative and its endeavour to provide an innovative platform for the cultural and creative industries and creative entrepreneurs," she added.

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