Mon, 01 Jun 2020

NCCA plans to revive arts, culture industry through digital platform

Philippine Information Agency
21 May 2020, 18:38 GMT+10

CALOOCAN CITY, May 21 (PIA) --The Covid-19 pandemic has indeed impacted most industries not only in the Philippines but around the world, the arts and culture not exempted.

National Commission for Culture and the Arts (NNCA) executive directo Al Ryan Alejandre said community quarantines and lockdowns resulted in the closure of museums and other entertainment venues, cancellation of concerts and other cultural performances , adversely affecting the livelihood of artists everywhere.

"Malaki ang epekto sa cultural workers at artist, free lancers, sila yun mga walang employee employer relationship, mga artists from dance music, visual arts. Maraming events ang nawala dahil sa COVID at lockdown," Alejandre said during the Laging Handa public briefing Thursday.

Alejandre said they are helping some 14,620 cultural workers from the in 19 sectors thru the NCCA's cash assistance program since these workers do not qualify in any of the government's assistance program.

"Tutulungan namin sila hanggang matapos ang modified enhanced community quarantine, kung kakayanin" Alejandre said.

But the executive director admits that their budget may not be enough and he appeals to the government to augment their budget if possible.

For ways to revive the art industry, NCCA deputy executive director Marichu Tellano said they are looking for other ways such as digital platform as an alternative stage for artists' performances.

Tellano said they have initiated consultations with the sector and they are now making plans to revive the industry using the digital technology and retooling the artists to conform to the 'new normal'.

"We contact experts to help us transform our programs and projects into ways called for by the new normal," Tellano said.

"It's good enough that there is digital platform that we can possibly use as alternative to continue cultural activities," Tellano added.

"The challenge left for us is to capacitate artists, cultural performers and workers to these changes, and prepare them in using the digital platform,"Tellano said. (PIA-NCR)

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